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PURPLE PAGES

Purple pages is a platform that offers digital marketing solution for online businesses and SMEs.

Project Scope

App

Role

Product designer

Deliverables

Research

Interview

Personas

Wireframe

High Fidelity

Tools

Figma

Duration

3 months

Overview

Small businesses face an uphill battle in today's competitive online landscape. They struggle to gain visibility, attract customers, and promote their offerings effectively. Existing marketing platforms often prioritize e-commerce, leaving these businesses with limited options.

Users also face challenges. They want a convenient way to discover and connect with businesses, but often find fragmented information and unreliable sources. This lack of a centralized platform makes it difficult to discover, engage with, and support businesses.

What's needed is a comprehensive digital marketing solution that bridges the gap between businesses and potential customers. This solution would enable businesses to promote their offerings effectively while providing users with a reliable and user-friendly platform to discover and connect with businesses, explore products or services, and stay informed about promotions and updates.

Objective

The aim of purple pages is to empower small businesses to enhance their online presence and reach a wider audience. To provide businesses with a platform to seamlessly create profiles, showcase their products, write blogs, and promote their offerings through ads and promotions.

Purple Pages also aims to offer users a reliable and user-friendly platform for discovering, connecting with, and supporting local businesses. Users can explore businesses, products, and services conveniently, subscribe to their favorite businesses, and stay informed about promotions and updates.

By bridging the gap between businesses and potential customers, we seek to foster thriving local economies, promote community engagement, and facilitate mutually beneficial interactions in the digital age.

Who am i designing for?

Based on the research I carried out, I was able to develop with two personas for the project as seen below.

BOLAJI ADIGUN

35 year old bakery owner

About

Bolaji has been running her small local bakery for the past five years. She enjoys baking and takes delight in providing distinctive, high-quality pastries and desserts. She has found, however, that while her regular customers appreciate her goodies, she finds it difficult to attract new customers and effectively promote her lovely delicacies.

Goals

Her main objective is to improve her bakery's internet visibility so that prospective clients can find out more about her company and goods more easily.
She plans to develop and conduct promotions and advertisements within her spending limits to draw in more clients, particularly around festive seasons or holidays.

Frustrations

She lacks the knowledge to successfully sell her bakery online, limiting her potential to reach a larger audience.
She is unable to locate a platform on which she may promote her bakery's products, post photographs, and provide extensive information to potential clients looking for such a service.

MAHMUD AMINU

28 year old marketing professional

About

Mahmud recently moved to Abuja for work and is eager to explore local businesses and support his new community. He often finds himself looking for recommendations and reviews when trying to discover restaurants, boutiques, artisans etc.. that render topnotch services.

Goals

Mahmud’s primary goal is to discover and explore local businesses in his new city to find restaurants, shops, and services that align with his preferences.
He also wants to stay informed about the, events, and updates from his favorite local businesses to ensure he doesn't miss out on any exclusive offers or one-of-a-kind experiences in his new city.

Frustrations

It is difficult for Mahmud to make decisions when dealing with the fragmented and conflicting information he frequently sees regarding neighborhood businesses on numerous platforms.
He struggles to find promotions, discounts, or updates from local businesses in one place, leading to missed opportunities to save money or discover new experiences.

User Story/Business owner Scenario:

Bolaji, a baker based in Lagos, Nigeria, is passionate about her craft and excels at it. However, she struggles to advertise her business and gain more visibility, which frustrates her.

She has been trying to figure out how to market her business online, but doesn’t have the time or resources to learn how to do it.

She is scrolling through social media when she sees an ad for Purple Pages. She click on the ad and learns more about the platform.

She creates a Purple Pages profile for her business, with contact information, hours, products, services & photos, and writes a blog post about her business and passion.

She is promoting her Purple Pages profile on social media and email signatures, and running ads and promotions to increase her visibility.

She is getting new customers from Purple Pages. She is also getting positive reviews from her customers on Purple Pages.

She is now a successful entrepreneur. She is running a thriving business and is grateful for the help that Purple Pages has provided.

Sitemap

After thoroughly evaluating personas and user flows, I designed a simple and intuitive app architecture that prioritizes essential features and seamless transitions between pages. My goal was to enable visitors to easily explore the app and find the information they need quickly and easily.

Design Decisons

These user interface designs are the result of my design approach, which was highly affected by iterative research findings. As opposed to depending on personal preferences or biased assumptions, I focused on creating for the user. The goal of this user-centered design approach was to build solutions that truly met the needs and expectations of the intended audience.

Onboarding

The user onboarding process was optimized to enhance the experience for all users. Unnecessary steps have been eliminated, reducing drop-off rates and ensuring a smoother journey.

Instead of making users wait until they click the create button before displaying an error message, users are told right away if they typed an already-used username. This helps users avoid irritation and wasted time.
In order to help the user finish the form more quickly and easily by saving them time and frustration, while also helping to secure their account, the user is immediately informed as they type their confirm password that it does not match with the previously typed one.
Verification code gets sent to both email and password which gives the user more options for verifying their account. If they do not have access to their email, they can still verify their account using their phone number, or vice versa.
Users are prompted to select their areas of interest as a quick and easy approach to enhance personalisation, better target users with relevant adverts and promotions, improve user experience, boost engagement, and raise user satisfaction.

Homepage

When a user logs in, their initial daily interaction takes place on the app's homepage. Here, they are presented with promoted products, businesses, and services that align with their selected interests. The information displayed includes the business name, category, location, and user ratings based on feedback from other users. Users have the option to share these posts or bookmark them to their wishlist for future reference. Additionally, users can easily search for specific content and apply filters to refine their displayed results.

Business Profile

A user can seamlessly create a business profile by completing a thoughtfully designed form that captures vital information about their enterprise to help safeguard users from fraudulent activities. Business owners gain the ability to showcase their offerings, allowing them to easily switch between their regular user account and their dedicated business account. They can access and respond to reviews and ratings from platform users, fostering transparency and accountability; however, they do not have the authority to delete these reviews to also ensure people's voices are not being censored unnecessarily.

Ads and Promotions

Business owners can easily create adverts and promos for their specific merchandise, service or businesses at a very affordable rate. They enjoy a range of flexible options that cater to their financial preferences. In addition to the Purple Pages platform, businesses may choose which social media platform they want to share their adverts on. An AI-powered ad design feature is accessible for those looking for an extra boost. Above all, the platform's price is transparent and plain, ensuring clarity and simplicity for all users.

Reflection

In conclusion, developing trust between users or potential consumers and unfamiliar businesses, particularly those with no physical presence, can be difficult. Throughout this process, it became clear that transparency and easy accessibility are critical to attaining the best results.

I am genuinely thrilled about the opportunity to work on this project because it has expanded my understanding of business dynamics and the transformative potential of providing visibility to businesses, allowing them to connect with potential customers who would otherwise be out of reach. This experience proves that providing businesses with the correct tools and platforms may be a game changer for their growth and success.